7:30 am
9:00 am

Registration and Networking

9:00 am
10:30 am

Welcome and Opening Keynote

11:00 am
12:00 pm

Evolution of the Toy Industry

Virtual Worlds By The Numbers: A Look at the Market Research

What Are Virtual Goods, Gifts And Why They Matter:
Includes Trends, # and $

Finding Your Audience:
Where To Place Your Goods

1:00 pm
2:00 pm

It's The Activity Stupid: Keeping Them Engaged

Virtual Worlds Metrics

Ecommerce 2.0:
The Emerging World of Virtualized Transactions

2:30 pm
3:30 pm

Where the Boys Are:
Evolution of Toys and Play

Music Goes 3D: The Music Industry's Next Great Frontier

What Users Want -
Getting People To Interact
With Your Goods

4:00 pm
5:00 pm

COPPA And Security
Issues In Kids VWs

Parallel Virtual Worlds
And The Transformation of Browsing the Web

Implementing Goods In Your Site, World Or Game

5:00 pm
6:00 pm

Evening Reception
 View exciting demos and have a drink.

8:00 am
9:00 am

Registration and Networking

9:00 am
10:30 am

Welcome and Keynote

11:00 am
12:00 pm

Monetization and Marketing Strategies for Kids Worlds

Tap Into the Emotional
Triggers of Tweens

Teen Spending & Finance

International Strategies:
VWs Around The World 

V Goods and Gifts
As a Marketing Strategy:
Rethink How You Market

1:00 pm
2:00 pm

TV and VW tie-in's:
What Works

Narration and Engagement in Virtual Worlds

Case Study: Scion Drives Youth Engagement with Gaia

Case Study:
Gifting on the iPhone

2:30 pm
3:30 pm

Connecting Online Worlds to Offline Products (Retail and VW crossovers)

Investment in Virtual Worlds: Leading VCs Look at
2009 and Beyond

Using Virtual Currency to Monetize Social Traffic

4:00 pm
5:00 pm

What Motivates Kids:
A Panel of Kids Tell All

Case study:
Seventeen Magazine

Session to Be Announced